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Fil-Choice Powdered Purple Yam (Ube Powder)
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Our Verdict
A no-frills, budget-friendly ube powder that does the job well. It's very close to Giron in price and use. Choose whichever your local store carries, and pair it with a few drops of ube extract when you want a bolder purple.
What We Liked
- Made from dehydrated purple yam, so it adds real ube flavor and a natural lavender tint without extract or food coloring
- Very affordable, often under $5 per 115 g pouch at Filipino and Asian grocery stores
- Easy to find: it's on Weee! (200+ sold weekly) and Amazon, and it's a common brand at Filipino shops in the US and Europe
- Shelf-stable and easy to measure, which makes it handy for adding a little ube to doughs, batters, and drinks
Drawbacks
- It needs to be rehydrated into a paste (or whisked into dry ingredients) first, or it can leave a gritty texture
- The color is softer than extract-tinted recipes, and some retailer listings mention added sugar, so check the label if you need pure ube
Key Features
- 115 g (4.06 oz) pouch; also sold in 2-packs
- Dehydrated purple yam, product of the Philippines
- Rehydrate with hot water or milk to make homemade halaya
- Works in doughs, batters, lattes, and ice cream bases