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Fila Manila Ube Halaya Purple Yam Jam (12 oz)

Fila Manila Ube Halaya Purple Yam Jam (12 oz)

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Editorial rating: 4.7 out of 5

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Our Verdict

The pick for anyone prioritizing ingredient quality over price — real ube and organic coconut give this jam a cleaner, more authentic flavor than typical big-tub alternatives, even though the smaller jar means stocking up costs more.

What We Liked

  • Made with real Philippine ube and organic coconut, giving it a cleaner, more traditional flavor than some mass-market jars
  • Award-winning small-batch brand that's free of common allergens — vegan, gluten-free, dairy-free, and peanut-free
  • Smooth, spreadable texture that works equally well as a dessert filling, toast topping, or ice cream mix-in

Drawbacks

  • The 12 oz jar is smaller and priced higher than large-tub jams like Mama Sita's, so it costs more per ounce
  • Less aggressively sweet than traditional halaya, so bakers chasing an ultra-sweet filling may want to add sugar

Key Features

  • 12 oz glass jar
  • Real Philippine ube, organic coconut
  • Vegan, gluten-free, dairy-free, peanut-free

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